The Practice Log
No client history yet, so every entry here is a mock brief I treated like a real one — end to end.
Mock Site Audit
Ran a full keyword and on-page audit on a practice site — fixing structure issues before touching content.
30-Day Content Calendar
Planned a month of platform-specific posts for a fictional brand, from hook to caption to posting time.
Short-Form Edit Series
Cut a set of short-form videos — testing hooks, pacing, and captions for mobile, sound-off viewing.
Landing Page Copy
Wrote and structured landing page copy for a mock product launch, built for SEO and readability.
Keyword Gap Analysis
Compared a practice site against competitors to find missed keyword opportunities.
Brand Voice Style Guide
Put together a short style guide defining tone, vocabulary and do/don'ts for a fictional brand.
Six projects down. Many more on the way — this log grows every month I keep training.